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Colour Crush On: Trend Colour 2027 Solair
One of the Most Important Trend Colours for 2027: Our Sunny Yellow-Orange
What are the most important trend colours for 2027?
We at Lifocolor will tell you - personally, with our "Colour Crush On" series, our experts and with regard to masterbatch and polymers. This time: Solair.
Which Colour Trends will be in Focus in 2027?
For Diana Seidel, Head of Product Management & Marketing, the focus is on Solair.
Solair is a trend colour for polymers in 2027 that immediately evokes emotions: a warm yellow-orange reminiscent of late summer light, sunshine and ripe citrus fruits, providing a boost of energy. The shade combines the energy of orange with the accessibility of yellow: optimistic, activating and at the same time pleasantly practical for everyday use.
Diana Seidel is a qualified textile engineer and has many years of experience in the fields of material development, colours and industrial product applications. This combination of design understanding and technical expertise also shapes her view of trend colours:
"Solair stands for energy without aggression. The colour has an activating effect, but is not loud – which is exactly what makes it so exciting for many applications, especially in the sports and lifestyle sector. I see Solair wherever movement, visibility and emotion come together. Sports products in particular benefit from colours that radiate motivation without being obtrusive."
Why Orange Tones Dominate in the 2027 Colour Palette
The trend colours for 2027 at Lifocolor are based on the theme "The Human Re:Set." The focus is on grounding, emotional strength and a new form of self-confidence. Accordingly, the colour worlds are shifting significantly:
- towards warm yellow and orange shades,
- away from cool, distant nuances,
- towards colours that convey energy and closeness,
Solair translates this global trend into a yellow-orange shade that is suitable for everyday use and works reliably in polymer products.
"Solair is not a short-lived effect shade, but a colour statement with substance", says Diana Seidel. "It can be combined in many ways ans suits very different product worlds."
Colour Psychology: What the Orange Shade Solair Means
In terms of colour psychology, Solair combines several characteristics that will be in high demand in 2027:
- Optimism & zest for life - the high yellow content conveys brightness and a feeling of new beginnings – without tipping into neon.
- Energy & activation - orange stands for movement, dynamism and social interaction.
- Warmth & accessibility - Solair remains soft, appealing and contemporary - ideal for everyday products.
- Positive boldness - a confident colour that makes a statement without dominating.
This makes Solair a perfect fit for a time when colours not only shape design, but also offer emotional orientation.
Solair as a Masterbatch for Polymers
From a technical perspective, Solair can be developed and used as a colour masterbatch for thermoplastics in a wide range of polymers, applications and processing methods. Whether transparent, translucent or opaque: there are no limits to the implementation of your ideas, although compromises may be necessary in the case of recyclates or bioplastics.
Sport & Lifestyle with impact: energetic, sporty, positive
- Drinking bottles, shakers, fitness equipment
- Outdoor and leisure items
- Accessories with visibility requirements
Beauty & Care with impact: warm, nourishing, revitalising and invigorating
- Packaging for (summer) skin and body care
- Hair care bottles and closures, especially for vitamin-based care lines
- Mascara applicators, hair accessories and more
Would you Like to Use Solair as a Masterbatch for your Polymer Applications?
Our specialists in colour and masterbatch solutions will be happy to advise you. Order our handy colour fan and all the helpful documentation on the trend colours for 2027 today.
Contact us: or by telephone on +49 (0) 9571 789-0.
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