Colour Crush On: Trendfarbe 2027 Solara

The Final Colour Crush to Round Off the Summer, Recommended by Christian Pilatz 

For Christian Pilatz, colorist, film and lasermarking specialist at Lifocolor Farben, the path to this 2027 trend colour begins with a very personal feeling.  
 
“SOLARA instantly reminds me of summer and sunshine — of birthday parties in the garden, of long evenings with friends and family. This colour radiates warmth, gives energy and simply makes you feel good.” 

Perfectly timed for late summer and as the finale of our Colour Crush On series, SOLARA captures the essence of summer one more time. In parallel, we are already working on the next trend colour series — the Shades of Inspiration 2028. Until then, SOLARA invites you to savour the best of the current year for a little longer. 

Colour Psychology: What SOLARA Evokes

Yellow is one of the most emotionally powerful colours we perceive. SOLARA brings together several effects that are particularly in demand in 2027: 

• Optimism & joy: The radiant yellow lifts the mood and creates a positive impression. 
• Warmth & closeness: SOLARA connects people and creates atmosphere. 
• Energy & activation: the colour stimulates the senses and invites action. 
• Communication & togetherness: yellow is a symbol of social closeness and shared experience. 
• Childlike lightness: SOLARA also recalls carefree moments without ever feeling kitsch. 

This makes SOLARA an ideal choice for products designed to convey well-being, community and everyday joy.

SOLARA as a Masterbatch for Plastics: Recommended for Home & Garden products

From a technical perspective, we develop SOLARA as a colour masterbatch for a wide range of thermoplastics, applications and processing methods. Whether transparent, translucent or opaque. Some compromises may be necessary with recyclates or bioplastics. 

Wherever SOLARA is used, a piece of summer comes along — and the colour extends this feeling far beyond the season itself. 
 
→ Garden furniture, decorative and outdoor accessories 
→ Planters, watering cans, balcony and terrace utensils 
→ Kitchen and household items in the same colour tone 
→ Children’s outdoor toys and sandbox accessories that radiate warmth and cheerfulness