Colour Crush On: Trend Colour 2027 Tavryn

Recommended by Marta Ostrowska, Marketing Manager Lifocolor Poland

Marta Ostrowska, Marketing Manager at Lifocolor Farbplast sp. z. o.o, works at the intersection of colour trends, brand communication and product design. Within the "Shades of Inspiration 2027" collection, she selected Tavryn as her personal favourite. 

"I chose TAVRYN because this colour responds to a very real need I see both in trends and everyday life: the desire to step away from overstimulation and reconnect with calm. Personally, I value offline moments - I practise yoga and consciously focus on inner balance. TAVRYN reflects exactly that: it creates a sense of comfort and works as a stable, neutral foundation."

Marta Ostrowska Marketing Manager Lifocolor Farbplast sp. z. o.o., Poland

For living spaces & interiors as part of the Lifocolor Shades of Living 2027

Tavryn is a natural fit for the “Shades of Living” line. It is particularly suitable for plastics used in furniture films and components (e.g. PP, ABS, PS) for sophisticated, modern and increasingly sustainable living environments. In home accessories and interior products, the shade creates an organic, warm atmosphere and complements interior styles such as Japandi, Wabi-Sabi or Slow Living.

“Tavryn is very close to my own interior aesthetic: I have designed my home in similar greige tones because they create a cosy and well-balanced setting. That is why TAVRYN fits perfectly into the ‘Shades of Living’ line. This colour is also a wonderful alternative to loud, saturated colours in children’s products. It looks beautiful on toys, organisers and everyday children’s items and conveys a sense of softness and quality without turning the product design into visual noise.”

Marta Ostrowska, Marketing Manager Lifocolor Farbplast sp. z o.o., Poland

For children’s products: conscious rather than colourful – a “Shade of Childhood 2027”

Tavryn is a high-quality alternative to primary colours in the children’s sector. On plastic toys, organiser systems, children’s furniture and tableware (e.g. PP, HDPE), the shade conveys softness and quality. It appeals particularly to parents who prefer low-stimulation, aesthetic and gender-neutral design.

Also suitable for packaging within the Shades of Beauty & Care 2027

Within our trend colour world, we include several beige and nude shades. Combined with matte finishes or minimalist designs, they convey a natural, clean and premium brand aesthetic. Similar to Terren, Solenne or Brume, Tavryn can also serve as an additional colour option for sustainable beauty brands, for example in packaging made from PET, PP or HDPE.