Trend colours for cosmetics

In a world characterised by insecurity, the desire for stability is all the greater. The focus is on self-care, mental health and authenticity. People are looking for products that convey optimism, a sense of security and a connection to nature. At the same time, radical self-acceptance is gaining in importance: imperfection is celebrated, social beauty standards are questioned.

These topics are also reflected in the trends:

• Beyond Reality: The boundaries between the physical and digital, real and imaginary worlds are dissolving. This is happening against  a backdrop of growing concerns about technological developments.
• Glamour Parade: In the style of the Baroque, luxury and extravagance are celebrated, defying conventional standards of taste and political correctness.
• Passionate: Inspired by architecture, art and craftsmanship, objects and works are imbued with a new meaning.
• Retro Vibe: A seemingly banal simplicity becomes the goal. Its special feature is its connection to the past and sustainable innovations.

Get excited and be inspired by our latest trend colours in Shades of Beauty and Care! Read more in our flyer.

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