The latest colour trends for the cosmetics industry

Amidst a changing everyday life, beauty becomes a personal space for reflection. With bold self-expression, clear minimalism, the desire for security and a growing sensitivity, new routines for mental and physical care are emerging. Join us in experiencing four groundbreaking trend worlds:

RADIANT REBELS
Beauty as emotional performance and self-expression: make-up, care products and their packaging become iconic objects that not only adorn but also take a stand – with opulence, theatrical material contrasts and emotional depth. Packaging evokes props from a modern film set – glossy, intense and glamorous.

STRUCTURED EASE
We bring calm, structure and function to a technological, overstimulated present. We experience cosmetic design objects that are precise, reduced and modular. Beauty & Care products become aesthetically intelligent tools combining clarity, simplicity and sensuality. Packaging appears architectural and minimalist – yet softly poetic.

CULTURAL WEAVE
Local identity, natural materials and visual warmth create emotional connection and differentiation in the market. Beauty and care products regain cultural meaning – with stories, rituals and symbolic references. Materials and packaging speak of roots, community and creativity. Every surface, every detail conveys meaning.

VELVET TOMORROW
A new era of softness and care begins, with a beauty language that is gentle, empathetic and poetically modern. Care becomes an emotional experience uniting body and mind. Materials, textures and packaging reflect serenity, lightness and the feeling of touch.

Contact us from Janary 2026 for practical colour samples or illustrated examples.

A complete overview of all Shades of Beauty & Care 2027 colours is available in our flyer (PDF).

Back to all Shades of Inspiration 2027