FREE NOSTALGIA
Longing for unrestricted freedom
Nostalgic for a carefree, happy and wild era
Caught between the need to let go and to resist established norms, young generations are now indulging in nostalgia: the 1980s to 2000s with their progressiveness and
liberal lifestyles are popular again. It was a time in which anything seemed possible and prosperity took its course, at least in western countries. Today, there is an increased longing for unrestricted freedom with regard to gender, style and body forms.
Generation Z welcomes “live shopping” as part of the need to directly experience life and experiment with it – and allow the clash of opposing cultures. The advice of superhost influencers inspires a social network of beauty vloggers and forces users to satisfy their urge immediately.
The younger generations are looking for new ways to eliminate social dictates and create a space for freedom of opinion, and revolutionary mixtures of high and low and pop and luxury are now arising. The need to free oneself from gender-specific labels and raise the concept of body positivity to a new level is leading to a new desire to celebrate body language. Ideas of masculinity are also undergoing a transformation.
Colour Palette FREE NOSTALGIA
- This intensive and highly expressive palette brings the spirit of 2000 back to life.
- Bright fruity colours such as guava, a glowing red, a pop apricot and neon pink contrast with turquoise and fresh mint.
- A neutral chewing gum pink, skin beige and a nostalgic yellow and brown soften the mood.
- Electric pastel shades, extravagant pinks, extreme pearls and crisp green and blue shades contribute to the dissonant colour combinations and what are in some cases extreme effects.
